Hey, we’re all good at making stuff up…
We’re in business after all!
You might be a painter, but when there’s a customer on the phone, you’re a salesperson.
You might be an engineer, but when there’s a leaking pipe, you’re a plumber.
You might be a website designer, but let’s face it, writing content for those web pages could be average, good or…
It could be well-researched, highly SEO focused, and engaging the reader through story. Perhaps the copy could become more expressive by adding power words that help hit the right key for your perfect avatar, (you know what an avatar is don’t you?).
What’s more it could resonate with your reader enough to get them to sign up to your newsletter so that they could learn more about how you work, and how to use content to create the perfect marketing machine.
If nothing else, having a good writer on your team will save you from the hard slog of sitting at the keyboard wondering what should be on your About Page.