Putting words down, isn’t effective unless those words are portraying your business in the way you want to be seen.
Begin your profile by thinking about who it is that you are trying to impress. Make sure that you let them know that you are capable of being able to deliver what you are promising by showing examples of work, certificates or recommendations.
Remember that most of the time, people will pass by your profile briefly while they keep browsing, by using trade or technical words in your copy you are putting out bait to catch their eye.
Also think about what it is that they might want to know as the person on the ‘other side’. What would they be looking for in your copy, and what are the important things that they might want to know about you. Be sure to include all of this information in your ‘About’ section so that you can provide a good overview of your work abilities, and work history.