You’ve all heard the term re-marketing, but what exactly is it, and how does it work? Let’s take a closer look at how re-marketing changes the way you get more clients through the door.
Re-marketing the practice of picking up digital information of people who have visited your website or a particular page of yours and being able to custom create a campaign of ads that target this very specific group of people.
Why it matters to capture these people
As you would know, doing a search on Google can bring up hundreds of thousands of results. If through ads or through organic search, someone has landed on your website, you will be happy to know that it wasn’t totally blind luck. Something in your ad (or the metadata on Google’s search engine) resonated with this visitor enough for them to click on your link.
The attraction could have been something in the copy or the image. It may have been something small or it could have been quite important to the reader. Either way, from this simple click, this person now knows something about you and by placing ads in front of them, your chance of getting a reaction to interact with you has now gone from zero to X2 or X3, depending on how many times you get a chance to present themselves to you.
We’ll take care of the hard work for you
We’ll set up your Pixel and create a campaign to specifically target your warm leads to increase sales.